wheneu
Software for running a venue: enquiries, availability, quotations, bookings, payments and staff in one place.
- Category
- Venue & event-space management software
- Market
- Venues in India
- Status
- Live · Access by invitation, after a demo
- Framework
- Operations · Genesis
- Live product
- wheneu.com (opens in a new tab)
- Facts checked
- October 2026
Studio role
A Purple Goat Studio venture — originated and built by the studio.
01Overview
One record for the whole venue.
wheneu is venue-management software for event spaces in India. It brings a venue’s leads, availability calendar, quotations, bookings, invoices, payments, vendors, inventory and staff into one place, so everyone at the venue works from the same current information.
It runs in the browser on a laptop, tablet or phone. There is no self-service sign-up: a venue requests a demo, and if the product is a fit, the venue is set up and its owner is invited to sign in.
02The problem
Is this date free?
It is the question a venue answers more than any other, and it is usually answered from a register checked hall by hall, or from someone’s memory. Quotations live in one place, advances in another, and the team coordinates in a chat group.
Each gap is small. Together they produce the failures a venue cannot afford: a double booking, an enquiry nobody followed up, a balance nobody chased.
03Product concept
From enquiry to invoice, in one workflow.
The product follows the life of a booking rather than the departments of a venue.
- 01
Capture
Every enquiry becomes a lead, with the event date, guest count and follow-ups attached.
- 02
Confirm
Availability is checked across every hall before a quotation goes out; an accepted quotation becomes a booking.
- 03
Manage
Payments, invoices, staff and event details are recorded against the booking they belong to.
- 04
Review
Reports show what is booked, what has been collected and what is still due.
04Workflows
Two sides of the same date.
The people who use wheneu are the venue team. Their work faces two ways: inward, to run the venue, and outward, to the customer whose event it is.
Inside the venue
- 01One calendar across every hall, lawn and floor
- 02Dates blocked or held while a customer decides
- 03Staff invited with their own accounts and role-based access
- 04Vendors, their bills and payments kept beside the bookings
- 05Furniture, décor and equipment allocated to events
Facing the customer
- 01Enquiry recorded as a lead, with follow-ups
- 02Quotation sent, then converted to a confirmed booking
- 03Advances and balances recorded against the booking
- 04GST invoices issued
- 05A searchable history for every customer
05Functionality
Everything a venue runs on.
- Calendar & availability
- Every space on one calendar. Dates can be blocked or held, and two bookings cannot overlap in the same space.
- Multi-hall venues
- Every hall, lawn and floor under one account, each with its own availability.
- Bookings & quotations
- Quotations converted to bookings, with each event’s details in one record.
- Invoices, payments & GST
- Advances and balances recorded, GST invoices issued, outstanding amounts visible per customer.
- Leads & customers
- Enquiries followed from first call to booking, with a searchable customer history.
- Staff & permissions
- Team members invited individually; each role sees only bookings, finance or settings as allowed.
- Vendors & bills
- Vendors, their invoices and payments made to them, kept alongside bookings.
- Inventory
- Furniture, décor and equipment tracked and allocated to the events that need them.
- Reports
- Revenue, collections and booking reports.
As publicly described on wheneu.com. The application itself is available only to invited venues.
06Design & engineering decisions
Decisions visible in the product.
- a.
The calendar is a rule, not a reference.
Two bookings cannot overlap in the same space. Double-booking is prevented by the system rather than left to whoever is checking the register.
- b.
Roles instead of a shared login.
Each staff member signs in with their own account and sees only the areas their role allows — bookings, finance or settings.
- c.
Invitation, then onboarding.
Access follows a demo. A guided setup covers the venue, its halls and spaces, tax details and bank details, and each venue is reviewed before it goes live.
- d.
Nothing to install.
The product runs in the browser on the devices a venue already has: the front-desk laptop, a tablet, a phone.
07Current status
Live, by invitation.
wheneu is live. Venues request a demo through wheneu.com; access is granted by invitation once the venue has been set up and reviewed.
Earlier public pages on wheneu.com describe a customer-facing marketplace for discovering and booking venues in Kerala. The current homepage leads with the venue-management software described here.
See it live
wheneu.com (opens in a new tab)
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