We build what should exist.

An independent venture studio building digital products, technology and systems for problems worth solving.

Genesis · Operations · Allocation · Theory

Index

01Thesis

Most problems worth solving are ordinary ones.

A register nobody can search. A room nobody can find. A business held together by a chat group. We start there — with the problem, stated precisely — and build the product and the operation behind it.

Problem first.

We define the problem before we design anything. A precise problem makes most product decisions obvious; a vague one turns every decision into an argument.

Systems, not features.

A product is the visible edge of an operation. We design both: the interface people see, and the records, roles and workflows behind it.

Built to be run.

Launch is the middle of the work, not the end. Products are designed for the ordinary day after.

02Selected work

Live ventures, and more on the way.

All work
MTWTFSSSPACE ASPACE BSPACE CSPACE DBOOKEDHELDFREENO OVERLAPS
Fig. 01 · Every space, every date, in one view — and no two bookings in the same place at once.Illustrative diagram
Work / 01Live

wheneu

Venue & event-space management software

wheneu gives banquet halls, wedding venues, convention centres and other event spaces a single system for the whole venue — from the first enquiry to the final payment, across every hall, lawn and floor.

The problem
Many venues still run on a paper register, a few spreadsheets and a chat group. Availability is checked hall by hall, payments are tracked apart from bookings, and two people can promise the same date.
Framework
Operations · Genesis

Studio role

A Purple Goat Studio venture — originated and built by the studio.

Read the case studywheneu.com (opens in a new tab)
5 MIN WALK15 MIN WALK2 KMCAMPUS
Fig. 02 · Stays organised by distance to where people study and work.Illustrative diagram
Work / 02Live

SortOut

Accommodation discovery platform

SortOut helps students, interns and working professionals find hostels, paying-guest rooms and co-living across Kerala. Every listing is reviewed before it goes live, shows the real monthly rent by room type, and puts the renter in touch with the owner directly.

The problem
Finding a room near a college or an IT park usually means brokers, fees, outdated photos and rents that change on the phone. The information a renter needs most — the real price, the real distance, who to call — is the hardest to get.
Framework
Genesis · Operations

Studio role

A Purple Goat Studio venture — originated and built by the studio.

Read the case studysortout.in (opens in a new tab)
Fig. 03 · Already underway. Shown when it ships.In development
Work / 03In development

Next venture.

Under wraps, for now

More ventures are already in development inside the studio. Like everything here, each starts from a problem worth solving — and each is shown when it ships, not before.

Status
Building
Framework
Genesis · Theory
Help build itTalk to the studio

03Framework

Four concepts. One way of working.

Genesis, Operations, Allocation and Theory are how the studio divides a problem — not a menu of services. Each one connects to concrete capabilities and to the ventures the studio has built.

II

Operations

How will it run on an ordinary day?

A product is only as good as the operation behind it. Operations is the design of what happens after launch: the records, workflows, roles and tools that let a business see its own current state.

  • Workflow design
  • Internal tools
  • Roles and permissions
  • Automation
Related work
wheneuSortOut
Capabilities in detail

04Approach

How the work moves.

Five steps, in order, repeated for as long as the product is in use.

  1. 01

    Observe

    Watch the work before changing it. Sit with the people who do it, read the registers and spreadsheets they rely on, and note where the information breaks.

  2. 02

    Define

    Write the problem down until it is specific enough to be wrong. Agree what success looks like, and what is out of scope.

  3. 03

    Design

    Shape flows and interfaces around the real sequence of the task, and test them with the people who will use them.

  4. 04

    Build

    Ship a working product in small, usable increments, on foundations that can carry real data and real users.

  5. 05

    Operate & iterate

    Run it. Watch how it is used, fix what slows people down, and decide with evidence what comes next.

05Studio

A venture studio. We build our own.

Purple Goat Studio finds problems worth solving and builds its own ventures around them — the product, and the systems behind it. That changes what we pay attention to: we choose problems we are willing to stay with, and we judge the work by what it does for the people who use it.

The studio is independent. Each venture gets the whole arc — research, definition, design, engineering and the operations that keep it running — and carries its own name. wheneu and SortOut are live; the next ventures are already in development.

About the studio

06Contact

Something that should exist?

General enquiries

info@purplegoat.studio
Or use the contact form

Careers

career@purplegoat.studio

Now hiring: UI/UX Designer, Full Stack Developer, Product Designer, Product Manager and Data Analyst — and internships are open.

See open roles